Mobile Legends: Bang Bang (MLBB), the flagship title from MOONTON Games, is kicking off its 2026 Summer Break campaign with a collaboration that is equal parts nostalgia and fresh energy. The game has tapped the iconic Filipino pop group SexBomb Girls to bring one of the most recognizable dance moments in Philippine pop culture into the Land of Dawn. The centerpiece? A free “Get, Get, Aw!” Battle Emote that lets players channel the group’s signature swagger in-game.
For Filipino players, this is not just another crossover—it is a full-circle cultural moment. The SexBomb Girls rose to fame in the early 2000s through daily television appearances, turning catchy songs, simple choreography, and the iconic catchphrase “Get, Get, Aw!” into a nationwide phenomenon. Long before social media virality was the norm, the group was described as having “raised a generation,” shaping how ordinary Filipinos danced, joked, and connected. Now MLBB, which has itself become a digital cultural mainstay in the Philippines, is giving that memory a playable second life.
A Nostalgic Crossover with Real Cultural Weight
MOONTON Games is positioning the collaboration as a bridge between generations. As MLBB marks its 10th anniversary in 2026, the game has evolved beyond a competitive battleground into a platform for community and local expression. The SexBomb Girls collaboration is the latest proof of that shift.
Jay Wang, Head of Publishing for the Philippines at MOONTON Games, said the team wanted to make the game feel more meaningful rather than simply adding another licensed asset. He explained that bringing a familiar and well-loved part of Filipino culture into MLBB feels fun and authentic, and that the studio hopes it gives players a new way to express themselves while showing how gaming can bring people, culture, and shared experiences together.
The campaign is anchored by a community milestone challenge targeting 12 million emote claims—no small feat. If the goal is reached, the “Get, Get, Aw!” emote could become one of the most widely claimed emotes in MLBB Philippines history. Tiered rewards will be unlocked along the way, giving players extra motivation to log in, squad up, and claim the emote.
Free Rewards and the 12 Million Emote Challenge
The Summer Break campaign is packed with freebies that should get both newcomers and veterans fired up. The event schedule is straightforward:
| Event | Dates | Reward |
|---|---|---|
| Free Elite Skin Event | April 5–18, 2026 | Free Elite skin via login and match participation |
| “Get, Get, Aw!” Emote Event | April 5–19, 2026 | Free Battle Emote after logging in for five days |
| Battle Privilege Event | April 9–12, 2026 | Free hero and skin trials in select game modes |
As the community progresses toward the 12 million emote claim milestone, additional rewards will be unlocked, including exclusive merchandise, signed collectibles, skins, and MLBB Diamonds. That is the icing on the cake for players who love collection events and limited-time exclusives.
SexBomb Energy Enters the Land of Dawn
The campaign features SexBomb members Aira Bermudez, Rochelle Pangilinan, and Mhyca Bautista. Their personalities and stage energy have been translated directly into the MLBB universe, with a reimagined version of the group’s popular track “Halukay Ube” serving as the main music video. The adaptation includes MLBB-themed elements, giving the classic tune a fresh, in-universe twist.
The music video is available across MLBB’s official channels, including Facebook, Instagram, TikTok, X, and YouTube. Players who want to relive the choreography or simply add some nostalgic flavor to their feed can find the video there.
A Love Letter to Filipino Women
Beyond the emote and the events, the collaboration carries a deeper message. Rochelle Pangilinan opened up about how the partnership became an unexpected turning point in her life. She shared that at 40 she assumed the “firsts” were over, but the MLBB collaboration proved otherwise.
“At 40, I thought the firsts were over. But no—that was when we joined Mobile Legends: Bang Bang, and that was when more opportunities opened up. This is a wake-up call for women who think that when you grow older, everything stops. That you are ‘just a mom’—but no. There is still so much waiting for you. Age is not a barrier. Life begins at 40.”
Rochelle explained that the group hopes their story resonates beyond the collaboration itself. The central idea is simple: age should never be a limitation. There may be moments when it feels like the window has closed, but life has a way of opening new doors when players least expect it.
As MLBB continues building toward its 10th anniversary, the SexBomb Girls collaboration shows how the game is leveling up its role beyond gameplay. It is not just about winning matches or climbing ranked tiers—it is about bringing people, nostalgia, and culture into the same space. By transforming a familiar Filipino pop culture moment into an interactive experience, MLBB is making a statement: the Land of Dawn has room for everyone, whether they grew up watching the SexBomb Girls on television or are meeting them for the first time through a free emote.
Players can stay tuned to MLBB’s official channels for more updates, and the game is available for download via the App Store and Google Play Store.